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Nike Play New - Global Brand Campaign

 

For Nike’s 2021 global brand campaign, we developed a visual system for how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem. Then we brought that system to life through athlete storytelling featuring Olympic Sprinter Dina Asher-Smith, Basketball phenom Sabrina Ionescu, and Gold-Medal Marathoner Eliud Kipchoge.  

We created a series of films and digital content with placements ranging from Nike.com, the Nike App, Social, Retail, Email, and Paid Audio

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Agency: R/GA

Role: ACD

Client: Nike

Creative Team

CD: Daan Van Daam

CD: Robyn Tenenbaum

ACD: Michael Taylor

Design Director: Erin McCarthy

Sr. Designer: Vivian Kim

Sr. Designer: Andres Silvabello

Sr. Copywriter: Genevieve Hudson

Sr. Copywriter: Sara Falardeau

Copywriter: Emma Zeismer

Designer: Karli Pedersen

Designer: Paz Roberts

Creative Partners

Ruth Ossai, Director

Sophie Jones, Photographer

Anita Abayomi, Writer/Interviewer

Dana Boulos, Director

Jasmine Diba, Photographer

Jordan Ligons, Writer/Interviewer

Eljay Mutua, Graffiti Artist

Ginger Ink, Production Company

Kyle Weeks: Photographer

Chris Anderson: Photographer