Nike Play New - Global Brand Campaign
For Nike’s 2021 global brand campaign, we developed a visual system for how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem. Then we brought that system to life through athlete storytelling featuring Olympic Sprinter Dina Asher-Smith, Basketball phenom Sabrina Ionescu, and Gold-Medal Marathoner Eliud Kipchoge.
We created a series of films and digital content with placements ranging from Nike.com, the Nike App, Social, Retail, Email, and Paid Audio
Agency: R/GA
Role: ACD
Client: Nike
Creative Team
CD: Daan Van Daam
CD: Robyn Tenenbaum
ACD: Michael Taylor
Design Director: Erin McCarthy
Sr. Designer: Vivian Kim
Sr. Designer: Andres Silvabello
Sr. Copywriter: Genevieve Hudson
Sr. Copywriter: Sara Falardeau
Copywriter: Emma Zeismer
Designer: Karli Pedersen
Designer: Paz Roberts
Creative Partners
Ruth Ossai, Director
Sophie Jones, Photographer
Anita Abayomi, Writer/Interviewer
Dana Boulos, Director
Jasmine Diba, Photographer
Jordan Ligons, Writer/Interviewer
Eljay Mutua, Graffiti Artist
Ginger Ink, Production Company
Kyle Weeks: Photographer
Chris Anderson: Photographer