Muscle Milk

The Ask

In a market saturated with products promising great taste and optimal performance, Muscle Milk wanted to stay top of mind with it's audience.


The Approach

Through monthly evergreen content aligned with cultural and seasonal moments, we highlighted Muscle Milk's wide range of products in their natural environment; on the court, at the track and everywhere in between.

Client / 

Muscle Milk


Role / 

Art Direction


Agency / 

Laundry Service


To drive further engagement between our fans and our products, we created a choose your own adventure style Facebook canvas to stoke people's appetite for Muscle Milk's new line of protein bars.