Celestial Seasonings

The Ask

For decades, Celestial Seasonings has been a staple in pantries across America. But with new tea brands hitting the market every year, they needed a way to stay top of mind with their core audience and introduce themselves to new consumers.


The Approach

Through monthly evergreen content, we told stories of the magic behind Celestial Seasonings; it's artful packaging, complex flavors and the people behind every cup of tea.

Client / 

Celestial Seasonings


Role / 

Art Direction


Agency / 

Laundry Service

Copywriter / 

Emma Siolka