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To celebrate the NBA’s return and its 75th anniversary, we partnered with Nike to create a film paying homage to the players and the moments we love most.

Our original ask included a video and cut downs for Nike social and the Nike App. But as the edit took shape, it quickly expanded into a national broadcast spot airing during the first two weeks of the NBA season

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Prominent DOOH placements helped spread the message even further.


3 weeks from brief to delivery, this was a sprint to the finish and a testament to what can happen when pure passion is the driving force behind the work.

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