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Nike x NBA


To celebrate the NBA’s return and its 75th anniversary, we partnered with Nike to create a film paying homage to the players and the moments we love most. An iconic Ray Charles song under hugs, daps and tears between players, families, and fans served as a reminder of why we love this game so much.

Our original ask included a video and cut downs for Nike social and the Nike App. But as the edit took shape, it quickly expanded into a national broadcast spot airing during the first two weeks of the NBA season and digital OOH.

3 weeks from brief to delivery, this was a sprint to the finish, and a testament to what can happen when pure passion is the driving force behind the work.


Agency: R/GA

Role: ACD

Client: Nike

Creative Team

Brandon Wells: Copywriter

Dustin Freeman: Executive Producer

Lauren O'Malley: Post Producer

Clay Boan: Designer

Matt Hogan: Editor

Harbor: Post House

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