Nike x NBA
To celebrate the NBA’s return and its 75th anniversary, we partnered with Nike to create a film paying homage to the players and the moments we love most. An iconic Ray Charles song under hugs, daps and tears between players, families, and fans served as a reminder of why we love this game so much.
Our original ask included a video and cut downs for Nike social and the Nike App. But as the edit took shape, it quickly expanded into a national broadcast spot airing during the first two weeks of the NBA season and digital OOH.
3 weeks from brief to delivery, this was a sprint to the finish, and a testament to what can happen when pure passion is the driving force behind the work.
Agency: R/GA
Role: ACD
Client: Nike
Creative Team
Brandon Wells: Copywriter
Dustin Freeman: Executive Producer
Lauren O'Malley: Post Producer
Clay Boan: Designer
Matt Hogan: Editor
Harbor: Post House