For almost 40 years, Celestial Seasonings has been committed to making herbal tea from only the finest ingredients sourced from sustainable farms around the world. But this commitment to sustainability and quality often goes unnoticed. They came to us with a  desire to shift brand perceptions and drive offline sales.

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We created a full funnel social campaign targeted to three distinct audience segments. Partnering with three influencers, we traveled around the globe telling stories about the people behind the brand and its place in the lives of our consumers.