Nike's 2021 Brand Campaign, Play New,  shifted sport perception from hyper-competitiveness to discovery, highlighting  the inherent joy in the attempt itself, regardless of the outcome. Nike came to us with a visual system for digital and experiential, and tasked us with developing a POV on how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem and social. Additionally, they tasked us with campaign storytelling around some of their key athletes. 

 

We created a series of films and digital content featuring Olympic Sprinter Dina Asher-Smith, Basketball phenom Sabrina Ionescu, and Gold-Medal Marathoner Eliud Kipchoge, then brought them to life across social and digital using the visual toolkit we had developed. 

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Role: Senior Art Director

Agency: R/GA