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CHALLENGE
Elena Delle Donne is an icon of the game. She's a WNBA superstar, prominent LGBTQIA advocate, outspoken champion for the disabled community and lives with a chronic illness. The launch of her first shoe deserved a campaign that was as multifaceted as she is.
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SOLUTION
We leaned into Elena's professional journey and personal passions to create a unique world around each shoe. Our Art Direction pulled people into each color way, while our storytelling helped them deep dive into the inspiration behind each shoe. 

Role: Creative Director
Agency: R/GA
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