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CHALLENGE

Elena Delle Donne is an icon of the game. She's a WNBA superstar, prominent LGBTQIA advocate, outspoken champion for the disabled community and lives with a chronic illness. The launch of her first shoe deserved a campaign that was as multifaceted as she is.

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SOLUTION

We leaned into Elena's professional journey and personal passions to create a unique world around each shoe. Our Art Direction pulled people into each color way, while our storytelling helped them deep dive into the inspiration behind each shoe. Deliverables included Dotcom product pages, IG carousels, and IG reel videos for each color way.

 

The 'Lyme" story focused on Elan's battle with chronic illness and the strength she has been able to tap into.

The 'Hoodie" story focuses on fandom and the groundswell behind Women's Basketball.​

The 'Be True" story delves into Elena's identity and her advocacy for the LGBTQIA2S+ community. 

​The 'Legacy' story is a nod to Elena's past and all the people and teams who have helped shape her career.

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