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CHALLENGE

With the surge in popularity of women's sports, fans expect more. How do we activate around on of the biggest sports moments of the year to engage current fans AND help engage new fans?

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SOLUTION

We developed a visual system based around the colors of the American flag and the lines on a soccer pitch, creating a bold modern look and feel for our content.  We then developed 5 weeks of unique editorial content, each with a fresh perspective on the world of women’s soccer, going behind the scenes and diving deeper into the game than ever before. We brought fans along with us, testing their knowledge, giving them an inside look at the history of the game, and elevating todays’ players to icon status. The Victory Collective destination on the Nike App become the go-to hub for the tournament. With new content released each week, fans had a reason to keep coming back for more and stay engaged for the entirety of the tournament.  We even gave fans rewards through the Nike app to keep them engaged. 

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