The Ask

Muscle Milk wanted a fun way to introduce consumers to their impressive line-up of professional athlete partners and draw attention to their line of products.

The Approach

Through short and long form videos as well as well as behind the scenes photos, we built brand awareness around Muscle Milk's product lines through the lens of their athletes. From running drills with Zach Ertz to spring training with Corey Seeger, we showed how Muscle Milk plays an important role in the lives of athletes across all disciplines and stages of their careers. 

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