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Nike World Cup 2022


This year, Nike celebrated the 2022 World Cup with an epic anthem film in which legends entered the Footballverse to defy the laws of space and time. Beyond the film, the brand had a world of activations ready to engage football fans worldwide, but no way to connect the them. 


Our challenge? Deliver a thoroughly modern marketing approach for sport's biggest moment while transporting young football fans into Nike's Footballverse to experience the whole story. Not just the anthem. 


We elevated foundational elements from the anthem film, turning a passive experience into an active one, connecting narrative, Nike campaign programming and the consumer seamlessly.

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Agency: R/GA

Role: Creative Director

Client: Nike

Creative Team

Peter Toutant: Creative Director Copy

Tim Hutchinson: ECD

Henry Cook: Design Director

Yuna Kim: Design Director

Brandon Wells: Copywriter

Edan Michener: Designer

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