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Nike PLAYlist LIVE!

After 2 successful seasons of Nike's most popular digital content series R/GA was tasked with putting together a 3 day Nike Playlist activation at NBA All Star 2020, culminating in Nike's first ever live scripted programming. 

Over the course of 3 days we had 2500+ kids come through the Nike Playlist activation space to get kitted out in the latest Nike gear, play alongside all-star athletes, and join our live studio audience for the filming of new PLAYlist episodes. 

Our 30 minute live show, which aired on Nike's YouTube channel featured Scottie Pippen, Sky Katz, Ben Simmons and Josh Okogie. 

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Agency: R/GA

Role: ACD

Client: Nike

Creative Team

Peter Toutant: Sr. Copywriter

Lauren O'Malley: Editor

Designer: Tommy Korad