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To launch the Zoom Freak 4, our 'Always Forward' campaign delivers on Giannis’s relentless dedication to progress, all while communicating the innovation he has brought to the new silhouette.

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The campaign blends Giannis's hard-working approach to the game with his infectious sense of humor. Campaign copy and images pair with dynamic illustrations, all inspired by each colorway’s unique patterns, colors and shapes.

The films and content we created rolled out across, the Nike app and their social channels.

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Our accompanying Zoom Freak 4 Hotline allowed our audience to call in and hear some of Giannis’s best dad jokes straight from the legend himself.

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