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Muscle Milk

Joining forces with Muscle Milk's partner facilities, we put a unique spin on the age old tale of overcoming obstacles. Through a series of photos and videos, we told stories of unsung heroes and learned how sport plays an important part in their success and perseverance

 

We told the story of Michael Johnson's iconic career and his goal of paying it forward by providing young athletes with opportunities to learn and perform at their best.

 

At MVP, we learned how Jay Glazier is pairing former pro athletes with military vets to provide the much needed support and teamwork they have all come to rely on.     

Client / 

Muscle Milk

 

Role / 

Art Direction + Copywriting

 

Agency / 

Laundry Service