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CHALLENGE

For the  2023 Women’s World Cup, Nike engaged us to create a slogan and messaging strategy that celebrated how the Swoosh Bra, their most beloved silhouette, supports footballers. around the globe 

 
SOLUTION
We landed on ‘Forever An Icon," a tagline that spoke to the enduring popularity of the Swoosh Bra and it's central role in the success of so many of the worlds most revered footballers. The line took over Nike.com as well as social channels, living alongside film and digital placements we developed using Nike's existing campaign assets

Role: Creative Director
Agency: R/GA