This last year at Nike was all about Reimagining Victory in an age where success is no longer defined by winning. We launched this concept on a global scale with one of the biggest sport moments of the year - the Women’s World Cup.
We created 5 weeks of unique editorial content, each with a fresh perspective on the world of women’s soccer, going behind the scenes and diving deeper into the game than ever before. We brought fans along with us, testing their knowledge, giving them an inside look at the history of the game, and elevating todays’ players to icon status. The Victory Collective destination on the Nike App become the go-to hub for the tournament. With new content released each week, fans had a reason to keep coming back for more and stay engaged for the entirety of the tournament.
