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Nike Women's Basketball

Women’s sports, particularly Women’s basketball, is finally getting some long overdue support. But recognition of and support for Women’s basketball players has still not reached its peak. Nike came to us to create the campaign that would Inspire the next generation of hoopers to play by showing them basketball as a creative space, a place for role models, and as a platform to be their best selves.


Centered around our rallying cry, ‘It’s On”, Nike’s first ever Global Women’s Basketball campaign launched with the drops of two Player Edition shoes for Jewell Loyd of Seattle Storm and Napheesa Collier of the Minnesota Lynx.

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Agency: R/GA

Role: ACD

Client: Nike

Creative Team

Peter Toutant: ACD Copy

Sammi Needham: ECD

Daan Van Dam: ACD

Zoe Farrel: Writer

Bria Benjamin: Designer

Andres Silvabello: Illustrator

Lauren O'Malley: Editor

Emil Schonstrom: AE/animator

Piñata Post: Edit House 

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