The Ask

Muscle Milk asked us to help them show their consumers that they are more than just a protein brand. They are advocates for athletes of all skill levels, valuable members of communities and an important source of the building blocks to help you live and perform better.

The Approach

Muscle Milk has been a long time partner of MJP, a training facility for budding athletes of all ages started by former Olympic sprinter Michael Johnson. We joined forces with them to tell the story of Michael's iconic career and his goal to pay it forward by providing athletes with opportunities to reach their athletic potential. A series of social photos and videos gave our audience an inside look at what it takes to become an elite athlete and the role that Muscle Milk plays in the process.